Truth Merchants

Public Relations seems to represent all the things that have turned us -- of the great mass audience -- into such a cynical lot. We see our politics corrupted by lobbyists and obscured by “spin”; the misconducts of businesses hidden by “flaks”; the media filled with puffery, lies and brainless celebrity.

Truth Merchants | 1 x 60

And we see, behind it all, the bland and assuring smiles of PR. What’s often forgotten in this analysis is the role of journalists – most of whom spend their days rewriting press releases, attending “media events” and calling PR people for story sources. Still, there is a reflexive belief among journalists that they and PR people are cut from entirely different cloth – one a legendary calling and the other a tawdry trade. Is that true? Or are the two more like symbiotic partners?

That’s the question behind TRUTH MERCHANTS.