1 x 90 minutes
Year: 2002
TVO
Bravo
Primitive Entertainment
The National Film Board of Canada
2003 John Culkin Award for Outstanding Media Praxis,
The Media Ecology Association
The Chris Award,
Columbus International Film and Video Festival
As he lay dying on the last day of 1980, Marshall McLuhan had every reason to believe he would soon be forgotten. His ideas about technology and its role in society had been dismissed by many Western intellectuals and his beloved study centre at the University of Toronto had been closed. His books were not selling and the mass media, having built him up as the oracle of our times, had lost interest. Worst of all, a massive stroke, suffered earlier in the year, had rendered him mute.
It was a tragically perfect end for a misunderstood prophet: rich in pathos and irony. For CNN was born the year McLuhan died and the world would soon come to viscerally understand two of his most famous and puzzling aphorisms: "the Global Village" and "the medium is the message".